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The Wealthy
Writer (27 chapters, 400 pages) US$19.97
How to earn a Six-Figure
Income as a Freelance Writer (No
Kidding!)
Special E-Book Edition
with bonus material and a free
e-book
"Why spend 20
years discovering the secrets of profitable writing
when you can begin learning them in 20 minutes?
20 years as a professional writer. That's what
it took me to learn the insider secrets which you
can discover in 'The Wealthy Writer'.
All you need is just 20 minutes to read the
first couple of chapters ~ and you'll be well on
the way to becoming a more prolific, proficient
and profitable writer.
That may seem like a bold claim ~ and let's face
it, there are plenty of bold claims on the Net ~
but I'm willing to back mine with two offers:
OFFER # 1.
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the first two chapters of 'The Wealthy
Writer'.
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OFFER # 2. I
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Here's what
one writer says about 'The Wealthy Writer' . .
.
What a great read!
Having read many PR, advertising and
marketing textbooks over the years while studying
for my degree, I think I'm qualified to judge this
book as being an excellent summary of all of the
points I have heard or read and a fascinating
source of new ideas.
The conversational writing style makes
reading this manual very easy and would make the
reader feel this is more advice from a trusted
friend rather than a formal set of
guidelines.
The ideas are expressed in an engaging and
entertaining manner, making this not only a vital
learning tool, but also an interesting read in its
own right.
This is a great book, not only for its
content but how it inspires and motivates every
budding writer who has dreams of success.
Csilla Kosa
Writer / Editor
Academia Press
Melbourne, Australia.
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Wealthy Writer' is yours
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The Secret to
'The Wealthy Writer' . . .
I've known a lot of writers over the years. Many
have been friends, some I have employed, and others
I have hired as freelancers in my own business.
The interesting thing is that, without
exception, I am the most successful writer I know
working in my own business. I am not bragging, just
stating a fact.
Some of these writers I know have worked for the
country's biggest and best media organizations, and
a select few have written for the most respected
publications around the world.
On the surface, it didn't make sense. Many of
them had far more talent, experience and expertise
than me. But, when I dug a little deeper, I
discovered that each of them was missing the
essential element of a wealthy writer ~ that of
being an entrepreneur.
That's something I didn't understand in my early
days. It's something I learned later, and today I
am enjoying the benefits in my business.
And so can you!
No doubt, you have all of the skills, experience
and ability to be a successful writer. But maybe
something is stopping you from making it in your
chosen career.
Now all you need are the tools, know-how and the
discipline to write what you like, when you like ~
and get paid handsomely for it.
'The Wealthy Writer' does this for you. It shows
you how to establish, market and manage a writing
business. It identifies and examines the hottest
markets and shows you how to adapt your style and
abilities to capitalize on them.
In case you're wondering . . . No, I'm not the
next Stephen King nor even a Robert Bly.
I'm a writer ~ just like you ~ one who enjoys
writing and also enjoys being rewarded for my
effort.
Like you, and like everyone in our profession, I
started off collecting more rejection slips than
clips, and more bills than checks. But then I
discovered the first secret to writing success:
Diversification.
Instead of limiting myself to writing for
newspapers and magazines, I delved into other
areas, including public relations, marketing
collateral, speech writing, technical papers and
manuals, and Web content.
It wasn't long before I discovered the second
secret: Writing for businesses.
It doesn't matter if your clients are large
corporations or small and medium-sized businesses.
Every one of them has a need for your services and,
once they discover the benefits of working with
you, your skills will be in demand and you'll be in
the money. By the way, that's the third
secret I share with you in my ebook:
successful promotional and marketing of your own
business.
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writing stronger,
doing
business smarter
and
making money faster.
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'The Wealthy Writer' now
for
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US$19.97
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Here's what
you'll find in 'The Wealthy Writer' . . .
i Author's Note
ii
Acknowledgements
iii What's in this
Book
iv
Introduction
Investing in
yourself
Riding the roller
coaster
"Kiss" your business
Chapter 1. Commercial Writing &emdash; A
Freelancer's
Dream
The benefits of freelance
work
Your next assignment is just a mouse click
away
Opportunities in every
medium
Company advantages in using a
freelancer
Personal advantages in being a
freelancer
PART 1: GETTING STARTED
Chapter 2. The Right Stuff For
Business
Evaluate your capabilities and
skills
Are you ready for
business?
Building a business begins with solid
foundations
Chapter 3. A Business Plan for
Success
Questions To Ask To Make Your Business
Seaworthy
Your roadmap to sustained
success
What you must know before you plan
PART 2: GETTING ORGANIZED
Chapter 4. Supercharge Your Business with
Systems and
Procedures
Six easy habits for improving efficiency
Chapter 5. Getting the Most Out of Working
From Home
Tips for turning a spare room into a
productive
office
How to keep your mind on the job
Chapter 6. The Cost of Doing
Business
Tell them what you're worth
Consulting fees: A guideline
Fishing for clients: Know which to keep and
which to throw back
How to make your finances work for you
Three simple tips to keep you in the
black
PART 3: WRITE WHAT YOU LIKE
Chapter 7. Get Technical and Tap a Growing
Market
Discover a wealth of opportunities
Three ways to crack the market &emdash; and
one way to make real money
Which technical job is right for you?
Eight steps to technical writing riches
Plenty of opportunities for good
communicators
Case Study: Australia Post adds value with a
how-to booklet
Chapter 8. Welcome to a New World: Writing
for the Web
What Is Content?
Breaking Into The Industry
Discover Online Wealth In Eight Hot Markets
Information And Opportunities Are Everywhere
Six Things You Must Do To Satisfy Demanding
Web Users
What Makes A Good Content Provider?
Interact With Your Visitors
Establishing Context With Your Readers
Twenty Proven Tactics For Writing Successful
Web Pages
The Winning Formula For Online Reporting
The Future Of Direct Response Is Already
Here
Ten Steps To Empower Your E-Mail
Things You Need To Know Before Working In
Cyberspace
Case Studies: Web Communications That
Click
Chapter 9. The Anatomy of an E-Author
Two ways to publish online
Becoming your own
e-publisher
Finding the right e-publisher
Choosing the best e-book format
Pricing for $uccess
Eight sure-fire ways to produce a
best-seller
Join the new wave of
publishing
Case study: E-books open publishers'
doors
Chapter 10. Putting the PR into "Professional
Writer"
Applying classic techniques in a new
world
Multiply your income by making
news
Four types of press releases for all
occasions
How to write stories that editors print and
customers read
Things to remember when drafting a press
release
Take advantage of all communication
tools
Elements of a media-friendly Web
site
Learn which stories are
newsworthy
and which are PR
fodder
Five steps to building a media
database
The dos and don'ts of media
liaison
Timing your release is just as important as
writing it
Good PR begins and ends with
you
The future looks bright for PR
writers
Case studies: There's more than one way to
work with the media
Chapter 11. Writing Speeches That Magnetize
Audiences
Think before you
write
Five steps to preparing a successful
speech
How to add impact to any
speech
Markets for writing
speeches
Case study: Two ways to get the Telstra
message across
Chapter 12. Cracking the Lucrative Corporate
Communications
Market
The newsletter: four hundred years in the
making
Planning for
success
What makes a newsletter worth
reading?
Inject "news" into your
newsletter
Creating words and pictures by
design
Tips for producing a professional-looking
publication
Evaluate for ongoing
success
What's in a name?
Everything!
Mining the corporate
gold
Case studies: Company newsletters that tell
and sell
Chapter 13. What You Must Know to Make It in
Advertising
The formula that
works
Copywriting rules to live
by
Are you cut out for
advertising?
Case
study:
Labels that sell
themselves
Chapter 14. The Direct Mail Dozen: Essential
Ingredients for Power
Writers
Tips for writing memorable and marketable
direct mail
Direct mail
opportunities
The final word on direct
mail
Case Studies: Getting personal with direct
mail
PART 3: GETTING DOWN TO BUSINESS
Chapter 15. Marketing Your
Business
Working on your
business
Developing a nose for
business
The perfect
pitch
Web sites for freelance
work
Putting your skills into
practice
Maintain a professional
image
Case Study: Marketing communications for
your business
Sample: Company
Brochure
Sample: Phone
Script
Sample: Company Advertisement
Chapter 16. Dot-Communications: Essentials
for Building Your Web
Site
Eleven steps to launching your
site and
being a cyber
success
Stay focused: What's in it for you ~ and
your customer
Chapter 17. How to Deliver a Dynamic
Presentation
How to act like a star of stage and
screen
Improving your
performance
Top ten tips for power
speeches
Handling
Q&As
After the speech
Chapter 18. Formalize Your Business for
Long-Term
Success
Get it in writing
Chapter 19. The Powerful No-Staffing Secret
That Saved My
Business
You can have your feast and eat it,
too
The dos and don'ts of
outsourcing
If it moves, document
it
Check your workers' work
Chapter 20. Bad Debts: Strategies to Avoid
and Redeem
Them
How to avoid bad
debts
How to collect bad
debts
How to handle clients after the debt is
resolved
PART 4: WORKING SMARTER, WRITING
FASTER
Chapter 21. The Art of
Interviewing
Tools of the
trade
Retain good
records
Preparation and
research
Getting
started
Qualities of a successful
interviewer
Recording and the
law
E-mail
interviews
Other electronic
interviews
Checklist for success
Chapter 22. Strategies for Keeping the
Creativity
Flowing
Trust
yourself
Know thyself
Chapter 23. Tips, Tricks, and Tactics That
Destroy Writer's Block
Chapter 24. Finding the Right Time to
Write
How to make the time to write
Chapter 25. The Final Word on
Writing
Balancing your business and personal
lives
My final say
FAQs (Frequently Asked
Questions)
Talking
personally
Talking
business
Making it happen
Glossary
Notes
Further
Reading
More Information
As you can see, there's a wealth of information
to read and to apply in 'The Wealthy
Writer'.
But don't just take my word for it.
Here's what
best-selling author and 'eBook Guru' Ken Silver
says . . .
Michael ~ Congratulations on a great
manual!
It's obvious that your skills as a
professional writer and self-employed business man
have combined to make this manual a real winner.
Anybody who is seriously thinking about
writing for a living should make your manual their
first stop. It's written both for the newbie AND
the experienced.
I'm particularly impressed with the amount of
space you devote to the Internet. It takes a
different skill level to succeed here, and you lead
your readers right through this new field ~ and tie
up all the loose ends too.
What I like most about [the book] is
that it is not only a useful working resource, but
it is also littered with practical examples.
Getting real-life examples is often one of the
stumbling blocks for people new to business and
writing for profit. But you have managed to bring
your own examples into the manual and breathe it
full of life.
Ken Silver
Bestselling Author, 'Ebook
Secrets'
http://www.kensilver.com
The Bottom
Line . . .
I have written all manner of non-fiction,
fiction and poetry. But I made real money
when I began producing a variety of corporate
communications.
The corporate market is arguably the least
tapped and the most profitable market available to
writers today. I'll show you how I turned words
into a six-figure business that gives me the
freedom to write what I like, when I like.
I won't show you the basics of writing. I hope
you've learned that already. What I will show you
is how to write for specific markets, including
technical writing, advertising copywriting, direct
mail, public relations and also writing for the
Web. I'll also show you how to write winning
communications to promote your own business.
Something most commercial writers fail to do
well.
But that's not all. You will also discover how
to organize yourself and your business to ensure
you squeeze every ounce of productivity out of each
hour and turn them into profitability today and
tomorrow.
You'll see what worked for me and, more
importantly, how you can apply successful
principles in your own business to rocket it to the
top.
I wish you every success in becoming an
enterprising, wealthy writer!
Warmest
regards
Michael
Meanwell
The Wealthy Writer
- Member, Australian Society of Authors
- Member, Australian Institute of
Management
- Member, Public Relations Institute of
Australia
- Associate, Australian Marketing
Institute
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